BIENVENUE SUR REACTING

News

About us

Dimension® Xpand Plus with HM Integrated Chemistry System

More info >>

Company Background

Reacting is a privately owned Moroccan company assuring a wide range of health care product distribution activities throughout Morocco and North Africa territories.

In addition to company's traditional activities, Reacting is now expanding and focusing on in Vitro Diagnostic market sector.

Company overview and activity

Mr. FOUAD BOUCHTA created the company in May 1997, Reacting is a registered company in Morocco , specialized in marketing, distribution and maintenance for medical laboratory products.

The company covers all Moroccan market, public and private sectors.

Sales evolution since creation

COMPANY REFERENCES

Reacting is distributing and supporting a wide range of diagnostic laboratory products, Its product portfolio cover the most essential laboratory needs.

Companies who are partnering with Reacting :

DADE BEHRING, BIOTEC, DAKO, FASTER, ANGELANTONI, HAEMONETICS, NUVE, SOCOREX, R.U.A., PREGNA, RAL, SANIMAT (HEMOPHARME), HELENA, LABKIT, NIRCO, BIOKIT, LABNOVA, HYGECOBEL, KAWASUMI, SURTEX, OLYMPUS DIAGNOSTIC, ...

CUSTOMER'S PORTFOLIO

Reacting is covering the public and private Moroccan healthcare market. The actual served market : (last updated customer database)

Private market segment

350 private laboratories, 1500 pharmacists, 540 physician, 252 OBG/YN, 30clinics

Public market segment

49 General Hospitals , 43 Blood Banks, 13 Specialized Clinics (CNSS), 6 Military Hospitals , 7 University Hospitals

PROFILED ET STRUCTURED FOR THE SUCCESS

Reacting head-office is located in Casablanca , within the "Hospital Quarter" area, one of the major Morroccan medical center.

Sales and marketing activities are carried out through two major channels:

A well trained sales force, which operates on the whole Moroccan territory
Specialized medical shops located in strategic areas of the two principle towns, Rabat and Casablanca

Technical assistance and after sales activities are carried out from 500 Sqm warehouse facility, located at the crossroad of the major transport network

THE TEAM

Responsable	Département
Mr. BOUCHTA FOUAD	General Manager
Dr. Mustapha ABABOU	Sales Manager
Mr. BELLAHBIB SIMOHAMED	Accounting Department
MS. EL MOUTANABI HAKIMA	Customer service / tender Department
Mr. Armand MBOKO	Marketing manager
Mr. ALAOUI MOUH	recoverment & Marketing manager
Ms. LCHHAB HIND	Supplying Departments
Ms. EL MOUTANABI FATIMA	Service Imports
Mr. NAFEA ABDELLATIF	Field Service Departments

FINANCIAL REFERENCES

Capital Social : 2 000 000.00 dhs

HUMAN RESOURCES

1 Manager
1 financial manager
12 executives
3 Ingeneers
3 Technicals
2 Employees

TOOLS AND TECHNICAL RESOURCES

Locaux :
            Head Quarter surface : 240 square meters
            Sales Head offices surface 1161 m2 in 3 levels
            IT network with 14 positions and internet provided

Cold Chamber